Products & Services

Our comprehensive products, tools and resources allow you to engage with coaches and administrators in the interscholastic athletic marketplace.


Custom Lists

Customize your list of prospects to enhance your marketing campaign. Engage recipients through various levels of marketing including emailing, calling, or mailing.

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Online Directories

Subscribe to our online directory and know that you have the most up-to-date information at your fingertips. Simply log in and access complete school and contact information that is kept up-to-date 24/7. Our Online Directory is a well-rounded CRM tool that allows you to click-and-email head coaches and administrators, save calendar items, add schools to your favorites, and even keep your own personal notes.

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Coming Soon!
Brand, advertise, and market your company or products to a highly targeted market including thousands of engaged coaches on a daily basis.


Email Campaigns

Email continues to be the hot marketing channel for any business needing to expose their brand or product. We offer solutions to help you market your product or service to the Interscholastic Athletic Community.

National Co-ops

Instead of mailing your letter or postcard yourself, participate in a co-op with others doing the same thing! Aside from the discount you receive in printing and the speed advantage you will gain, you will never have to worry about the extreme variance in response rates. Your “share” of the co-op results in your mailing going out for pennies instead of quarters. Co-ops always give you the leverage of a large mailer, plus you are using the latest tested and tweaked campaigns.


From our classic printed publications to our new stream of national newsletters and virtual coaching events, we have a place for you to build your brand and market your products.

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Fulfillment House Services

We can help you stay on top of business demands with fully integrated marketing fulfillment services. From printing to piecing, tabbing, or stuffing your direct mail project, Clell Wade Coaches Directory, Inc. partners with you to get it done in a timely and cost-effective manner.

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API Data Integration

Our API (application programming interface) provides your company with the ability to pull data directly from the Clell Wade Coaches Directory, Inc. databases and integrates with your existing CRM database tools providing you a constant stream of updated profile information

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Let us assist you in profiling your customers to improve marketing strategies, customer relationships, products and most importantly, to discover how to convert more browsers into buyers! Asking your audience for feedback about their needs and wants can save you time and money and help you feel more confident about the services you offer or the direction you want to take

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File Cleansing

Don’t let your marketing campaigns cost more to deploy than they should because of poor list hygiene. Clell Wade Coaches Directory, Inc. can cleanse your database by providing CASS certification and NCOA reporting, duplicate detection and removal, data enhancements and appends, field standardization, and more to ensure that your next marketing campaign is more effective!

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