Pioneer and innovator, his goal was always to help the coaches and administrators communicate as effectively as possible. During his extensive career as Athletic Director, Physical Education Director, and Head Football Coach, Mr. Wade built his business on the sidelines and published the first Missouri State Coaches Directory in 1960.

Clell Wade Coaches Directory, Inc. now publishes directories for all states in both hard copy form and a dynamic web-based version. Whatever the future may hold, Clell Wade Coaches Directory, Inc. will remain focused on being an intricate and useful resource to the interscholastic community.